Congratulations for having a website or web presence for your business because you finally embraced digital technology! Sure enough, when you first launched your website, your sales were a boom because you have good quality web design, informative contents, awesome infographics, and interesting web page. However, as time passes by you might have also noticed your sales gradually decrease making you think that there’s something wrong with your website or your marketing strategies. Don’t lose hope and redo your entire website because your website is good but it must be running slow as a result of larger audience. Better talk to your web designer or an IT specialist to make your web speed faster because if your website is running slow, you definitely have a problem.
Consumers today really hate a very slow website, and studies show that a lot of shopping carts are abandoned because of speed issues, and customers do not want to waste their time and money dealing with a poorly running web speed. Many people thought that what makes a good impression is an impressive landing page, but the real first impression goes to the loading time of your website, so you have to make sure that you have a good and reliable speed. It is important to have a quick loading web page more than anything else because it is a reflection of your company’s professionalism, reliability, efficiency, and reputation. Poor customer satisfaction is the result of having a slow loading website, making your customer disappointed and frustrated, so more likely they won’t bother to return on your website if that is the case. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. If your web page starts to run slowly, most customers just quit trying and leave, and it does not matter if a customer just clicked and entered your website or is already checking out.
It pays off knowing that major search engines like Google and Yahoo also don’t love slow websites so your ranking may greatly be affected, making your website appear on the latter pages of search engines. As experts say, reality bites, and you need to adapt to your customer wants and needs. It is important to have a website that focuses on customer satisfaction, providing customers what they demand, need, and want.